Lovel
Lovel is a natural dog food brand created by the family behind a pet store in Norfolk, inspired by the positive changes they observed in their own dogs after switching to a natural diet. The name derives from a variant of Lowell, meaning little wolf. The range covers both dry and raw formats, using high-quality natural ingredients to provide nutritionally balanced meals without artificial additives.

FurScore 80/100Lovel
Lovel Fresh
500g£2.20
~£3.27/dayEstimated daily cost based on a 15kg dog. Personalise for your dog's exact needs.Raw
FurScore 62/100Lovel
Lovel Dry
1.5kg12kg£68.99
~£1.29/dayEstimated daily cost based on a 15kg dog. Personalise for your dog's exact needs.Dry Extruded
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