Partner with Furra
Get your dog food independently reviewed, display a FurScore badge, or connect your brand with UK dog owners through our sample programme.
Reach the dog owners who care most
Furra is built for the dog owners who read ingredient lists, compare nutrition panels, and won't buy until they're satisfied a food is right for their dog. If your product is good, this is exactly where it should be.
Genuine visibility
Furra attracts UK dog owners who are actively researching what to feed their dogs. A listing here means exposure to a high-intent, purchase-ready audience.
Independent credibility
Because Furra ratings are never paid for, a strong FurScore carries genuine weight with consumers. It signals quality, not marketing spend.
See how you compare
With every UK dog food rated on the same algorithm, Furra gives you a clear, honest picture of how your products stack up against the market. Your FurScore breakdown tells you exactly where you're strong and where there's room to improve.
Request a review for your products
If your brand isn't already on Furra, we'd love to add it. Submit your details and we'll get in touch to let you know where you stand in the review queue.
All reviews use the same algorithm regardless of who requests them. We don't accept payment to review, promote, or adjust scores. A strong FurScore is earned, not bought.
Submit your brand
Fill in the short form below with your brand details and a link to your product range. We review all submissions.
We analyse your products
Our algorithm assesses ingredients, nutritional data, labelling, processing method, and price. No manual override, no bias.
Your listing goes live
Approved products are published on Furra with a full FurScore breakdown. You can then apply to display a FurScore badge on your own site.
Keep your listing current
We can automatically add new products as you launch them and keep your pricing data up to date. Fill in the form and mention you'd like to discuss an intelligent integration with your catalogue.
Request a review
Tell us about your brand and we'll be in touch.
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Display your score with pride
Once your products are reviewed and listed on Furra, you can apply to display a FurScore badge on your own website, packaging, or marketing materials. The badge links back to your Furra product page, giving shoppers instant confidence at the point of purchase.
Boosts purchase confidence
An independently verified score from a trusted third party reduces buyer hesitation on your product pages.
No contract, no fee
The badge is available to any brand with a reviewed product on Furra. There is no charge and no exclusivity requirement.
Always up to date
The badge reflects your current FurScore, which is recalculated monthly as our product database grows.
Put your product in front of real dogs
We partner with a small number of brands to offer free samples to our audience. Furra readers are highly engaged dog owners who are actively looking for new foods to try. Getting your product into their hands is one of the most effective ways to earn genuine, word-of-mouth advocacy.
Samples are offered to our audience free of charge, with no obligation to purchase. We do not guarantee positive reviews or editorial coverage in exchange for participation. The programme is designed to introduce your product to the right people, honestly.
UK-based
dog owners
High intent
audience
No strings
attached
Real dogs
real feedback
Offer samples to our audience
Tell us about the samples you'd like to offer and we'll get back to you.
