Terms of service
Terms of Service
Last updated: March 2026
These Terms of Service govern your use of the Furra website and any purchases made through it. By accessing or using Furra, you agree to be bound by these terms. If you disagree with any part of these terms, please do not use our website.
About Us
Furra is operated by Limely Ltd, a company registered in England and Wales under company number 08730008. Our registered address is 10 St. John Street, Chester, CH1 1DA. References to "we", "us" or "our" refer to Limely Ltd. References to "you" refer to the user or visitor of this website.
Use of This Website
The content of this website is for your general information and use only. It is subject to change without notice. You may use this website for lawful purposes only. You must not use it in any way that breaches applicable local, national, or international law or regulation, or that is fraudulent or harmful to others.
Accuracy of Information
Furra publishes ratings, nutritional data, and product information relating to dog food and pet products. This information is compiled from a number of sources, including nutritional information gathered directly from product packaging, manufacturer websites, and supermarket listings. We invest significant effort in keeping this data accurate and up to date.
However, we do not warrant or guarantee the completeness, timeliness, or suitability of any information on this website for any particular purpose. You acknowledge that such information may contain inaccuracies or errors, and we expressly exclude liability for any such inaccuracies to the fullest extent permitted by law. Product formulations and nutritional content can change, so always check the manufacturer's current packaging or website for the most up-to-date information.
Algorithm-Based Ratings
The ratings and scores published on Furra are generated automatically by our proprietary algorithm, based on the nutritional and ingredient data we have collected. They represent our automated analysis only and should not be interpreted as personal recommendations or professional opinions. Ratings are not influenced by brands, manufacturers, or commercial relationships.
Not Veterinary Advice
Nothing on this website constitutes veterinary or nutritional advice. The information provided, including ratings, feeding guides, and calorie calculators, is for general informational purposes only. Your use of any information on this website is entirely at your own risk. Always consult a qualified veterinarian before making significant changes to your dog's diet or health routine, particularly if your dog has specific health conditions or dietary needs.
Product Information & Shop
We take care to ensure product descriptions, prices, and images in our shop are accurate. However, we do not warrant that all information is error-free. If you receive a product that does not match its description, please contact us and we will make it right.
All prices are displayed in pounds sterling (GBP) and include VAT where applicable. We reserve the right to change prices at any time. Payment is processed securely through Shopify's checkout.
Orders and Contract
Placing an order constitutes an offer to purchase. A contract is formed when we send you an order confirmation email. We reserve the right to refuse or cancel any order at our discretion, including if a product is out of stock or if a pricing error has occurred.
Third-Party Suppliers
Some products are fulfilled directly by third-party suppliers via Shopify Collective. While we take care to select reputable suppliers, Limely Ltd is not liable for the actions or omissions of those suppliers. Any disputes relating to fulfilment should be directed to us in the first instance.
External Links
This website contains links to third-party websites, including retailer and brand websites. These links are provided for your convenience only and do not signify that we endorse those websites or their content. We have no responsibility for the content of any linked website.
Affiliate Links
Some links on Furra are affiliate links. If you click through and make a purchase, we may earn a commission at no additional cost to you. This does not influence our ratings, which are generated independently by algorithm, or our editorial content.
Intellectual Property
All content on this website, including text, ratings, scores, data, design, layout, and graphics, is the property of Limely Ltd unless otherwise stated. Any redistribution or reproduction of part or all of the contents in any form is prohibited except as follows:
- You may print or download extracts for your personal, non-commercial use only.
- You may share content with third parties for their personal use, provided you acknowledge Furra as the source.
- You may not distribute or commercially exploit any content without our express written permission.
All trademarks referenced on this website that are not the property of Limely Ltd are acknowledged as belonging to their respective owners.
Limitation of Liability
To the fullest extent permitted by law, Limely Ltd shall not be liable for any indirect, incidental, or consequential loss arising from your use of this website, reliance on any information published here, or any products purchased through it. Unauthorised use of this website may give rise to a claim for damages and/or constitute a criminal offence.
Governing Law
These terms and your use of this website are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Changes to These Terms
We may update these Terms of Service from time to time. The latest version will always be available on this page.
Contact
If you have any questions about these terms, please contact us at [email protected] or write to us at Limely Ltd, 10 St. John Street, Chester, CH1 1DA.